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AI brand report for zyppy.com · October 19, 2026

What AI says about Zyppy, and what to fix

AI knows Zyppy's services well when asked directly, but rarely recommends the company when someone asks for a provider — and two current errors have AI citing wrong headquarters addresses. The score is pulled down mainly by low recommendation rates across all ten services. This is a measured score.

Working
AI recognises all ten services reliablyWhen asked what Zyppy offers, AI listed all ten services in 10 of 10 direct answers for five of them.
Biggest problem
AI almost never picks Zyppy as a providerAcross 125 provider-selection tests, AI recommended Zyppy in at least half of tests for 0 of 10 services.
Biggest opportunity
Add Cyrus Shepard's credentials to consulting pageExpand the SEO & AI Consulting section with specific authority signals — this is a test, not a guaranteed fix.

What AI gets wrong about Zyppy

Every factual claim AI made about Zyppy was checked against facts Zyppy's own website states and the company approved. Of 17 claims that could be checked, 14 were correct and 3 were wrong or incomplete. For each error, the app searched the company's pages and the pages AI cited to find where the wrong value came from.

Wrong

Sheridan, WY instead of Lake Oswego, OR

AI said
Zyppy's mailing/contact address is 30 N Gould St, Sheridan, WY 82801, USA.
Actually
Zyppy's approved headquarters address is 5200 SW Meadows Road, Suite 150, Lake Oswego, OR 97035. source
Traced to the company's own pages
Wrong

Astoria, Oregon cited instead of Lake Oswego, Oregon

AI said
Zyppy's team is based in Astoria, Oregon / company profile lists Astoria, Oregon as its headquarters.
Actually
Zyppy's approved headquarters is 5200 SW Meadows Road, Suite 150, Lake Oswego, OR 97035. source
Traced to the company's own pages
Partly right

Zyppy described only as focused on content optimization, omitting full service range

AI said
Zyppy / Cyrus Shepard's company is focused on content optimization (and/or site architecture).
Actually
Zyppy's core services include technical SEO, content strategy, on-page SEO, enterprise SEO, site audits, ecommerce SEO, SEO strategy, SEO expert witness services, conference speaking, Zyppy List directory, and Zyppy Signal newsletter. source
14 claims AI got right
  • CorrectZyppy focuses on evidence-based work using data, experiments, and adaptation to Google's algorithm changes.
  • CorrectZyppy.com is an SEO and AI search consultancy led by Cyrus Shepard.
  • CorrectZyppy offers technical SEO, content strategy, on-page SEO, enterprise SEO, site audits, ecommerce SEO, SEO strategy, and SEO expert witness services.
  • CorrectZyppy can be contacted via its contact page or by email and typically responds within 1–2 days.
  • CorrectZyppy targets B2B SaaS, technology companies, series B+ startups, mid-market and enterprise brands with $10M+ annual revenue.
  • CorrectZyppy serves clients across five continents.
  • CorrectZyppy List is a curated, reputation-driven directory that does not sell higher rankings or pay-to-play placements.
  • CorrectCompanies cannot pay to rank higher in Zyppy List; rankings are based on real-world reputation.
  • CorrectZyppy List has a free basic plan.
  • CorrectZyppy publishes research and educational content through Zyppy Signal.
  • CorrectZyppy lists a mailing address at 5200 SW Meadows Road, Suite 150, Lake Oswego, OR 97035, United States.
  • CorrectCyrus Shepard is described as an OG SEO and former Lead SEO at Moz / held leadership roles at Moz.
  • CorrectZyppy says it runs dozens of SEO experiments per year and produces research-driven content.
  • CorrectZyppy List marks sponsored placements clearly without letting them control rankings.
8 claims left out of the score: no approved fact to check them against, or about a different company named Zyppy
  • Can't verifyZyppy List has Basic at $0/month, Pro at $35/month ($336/year), and Sponsor at $350/month ($3,500/year).
  • Can't verifyZyppy lists 1-800-387-3108 for privacy/data protection inquiries.
  • Can't verifySubscriptions renew automatically and may include a 7-day free trial for new users.
  • Can't verifyThe company behind Zyppy is FAZILLION LLC, doing business as Zyppy.
  • Can't verifyThird-party profiles list a minimum project size of $5,000+ and an hourly rate of $300+/hr for Zyppy's SEO services.
  • Can't verifyZyppy List manually vets companies, rejects about 20–30%, and uses a proprietary Reputation Score.
  • Another companyZyppy sells a plasmid miniprep kit (Zyppy Plasmid Miniprep Kit) priced in the $80–$800+ range; also offers a 400-prep kit at ~$80.40.
  • Another companyZyppy Toys is listed as an option for children's bicycles.

AI knows what Zyppy does. It rarely recommends it.

Two different questions. Does AI know Zyppy offers this? was asked directly ("Does Zyppy offer …?"). Does AI recommend Zyppy? asked for a provider without naming anyone, the way a buyer would ("technical SEO audit service"). Answers come from Ahrefs Brand Radar plus repeated standardized tests.

Asked directly about each service

87 of 100

direct answers confirmed Zyppy offers the service, across 10 services.

Asked for a provider, without naming Zyppy

10 of 125

provider questions recommended Zyppy. Most often picked instead: Semrush, Ahrefs, Lily Ray, Clutch, SALT.agency.

ServiceKnows you offer itRecommends youRecommended instead
Content Strategy Knows you offer it10/10 Recommends you0/13 Recommended insteadSALT.agency, Page One Power, Semrush, Greenlane Search Marketing

Who AI recommended instead (times named)

  1. SALT.agency · 6
  2. Page One Power · 6
  3. Semrush · 6
  4. Greenlane Search Marketing · 5
  5. Tyler Tafelsky · 5
  6. Brendan McConnell · 5

Sources AI cited for these answers

  1. tylertafelsky.com · 6
  2. brendanmcconnell.com · 6
  3. salt.agency · 6
  4. greenlanemarketing.com · 6
  5. linkedin.com · 6
  6. pageonepower.com · 6

Zyppy's own pages were cited 0 times. Service page: zyppy.com/seo-services

 

Zyppy List – Marketing Company Directory Knows you offer it10/10 Recommends you3/13 Recommended insteadClutch, ConnectXpertise, Breef, Credo

Who AI recommended instead (times named)

  1. Clutch · 11
  2. ConnectXpertise · 6
  3. Breef · 6
  4. Credo · 6
  5. Twine · 5
  6. The Agency Guide · 4

Sources AI cited for these answers

  1. getcredo.com · 23
  2. clutch.co · 14
  3. breef.com · 12
  4. theagencyguide.com · 6
  5. connectxpertise.com · 6
  6. seranking.com · 6

Zyppy's own pages were cited 6 times. Service page: zyppy.com/companies

 

Ecommerce SEO Knows you offer it10/10 Recommends you0/12 Recommended insteadWebFX, Monty Mathur, Josh Willett, OuterBox

Who AI recommended instead (times named)

  1. WebFX · 8
  2. Monty Mathur · 6
  3. Josh Willett · 6
  4. OuterBox · 6
  5. Victorious · 5
  6. Olga Zarr / SEOSLY · 4

Sources AI cited for these answers

  1. justdial.com · 20
  2. agencies.semrush.com · 9
  3. montymathur.com · 6
  4. joshwillett.com · 6
  5. antorseo.com · 6
  6. kamranshahzad.com · 6

Zyppy's own pages were cited 0 times. Service page: zyppy.com/seo-services

 

SEO & AI Search Consulting Knows you offer it10/10 Recommends you0/12 Recommended insteadFrank Antonellis, Lily Ray, Eric Schwartzman, Aleyda Solís

Who AI recommended instead (times named)

  1. Frank Antonellis · 6
  2. Lily Ray · 6
  3. Eric Schwartzman · 6
  4. Aleyda Solís · 6
  5. Lee Beirne · 6
  6. SALT.agency · 6

Sources AI cited for these answers

  1. linkedin.com · 36
  2. alicelabs.ai · 9
  3. webfx.com · 8
  4. enterprise.semrush.com · 7
  5. ericschwartzman.com · 6
  6. algorythmic.co · 6

Zyppy's own pages were cited 0 times. Service page: zyppy.com/seo-services

 

Technical SEO & Site Audits Knows you offer it10/10 Recommends you0/15 Recommended insteadSemrush, Screaming Frog, Technical SEO Consulting, SmartSites

Who AI recommended instead (times named)

  1. Semrush · 8
  2. Screaming Frog · 6
  3. Technical SEO Consulting · 5
  4. SmartSites · 5
  5. Botify · 5
  6. Ahrefs · 5

Sources AI cited for these answers

  1. vezadigital.com · 6
  2. milestoneinternet.com · 6
  3. technicalseoconsulting.com · 6
  4. 1digitalagency.com · 6
  5. dacgroup.com · 6
  6. percepture.com · 6

Zyppy's own pages were cited 0 times. Service page: zyppy.com/seo-services

 

SEO Research & Blog Knows you offer it9/10 Recommends you4/12 Recommended insteadAhrefs, Semrush, SEO Experiments, Plain Intelligence

Who AI recommended instead (times named)

  1. Ahrefs · 12
  2. Semrush · 7
  3. SEO Experiments · 6
  4. Plain Intelligence · 6
  5. SearchPilot · 6
  6. Reboot Online · 5

Sources AI cited for these answers

  1. seomafiaclub.com · 24
  2. searchpilot.com · 18
  3. semrush.com · 13
  4. seo-experiments.net · 12
  5. ahrefs.com · 7
  6. plain-intelligence.com · 6

Zyppy's own pages were cited 6 times. Service page: zyppy.com/seo

 

SEO Expert Witness Knows you offer it8/10 Recommends you3/12 Recommended insteadBill Hartzer, SEAK, Expert Institute, Jessie Stricchiola

Who AI recommended instead (times named)

  1. Bill Hartzer · 6
  2. SEAK · 4
  3. Expert Institute · 4
  4. Jessie Stricchiola · 3
  5. Chris Silver Smith · 3
  6. Jason McDonald · 3

Sources AI cited for these answers

  1. seakexperts.com · 24
  2. experts.com · 12
  3. law.com · 9
  4. ajdichmann.com · 6
  5. firstpagesage.com · 6
  6. linkedin.com · 6

Zyppy's own pages were cited 6 times. Service page: zyppy.com/seo-services/seo-expert-witness

 

Zyppy Signal Newsletter Knows you offer it8/10 Recommends you0/12 Recommended insteadSearch Engine Land, Search Engine Journal, SEOFOMO, SEO & AI Search Brief

Who AI recommended instead (times named)

  1. Search Engine Land · 10
  2. Search Engine Journal · 9
  3. SEOFOMO · 7
  4. SEO & AI Search Brief · 6
  5. Conductor · 5
  6. Orchly · 5

Sources AI cited for these answers

  1. seofomo.co · 45
  2. searchenginejournal.com · 32
  3. searchengineland.com · 13
  4. techtarget.com · 13
  5. hub.seofomo.co · 12
  6. moneycontrol.com · 8

Zyppy's own pages were cited 0 times. Service page: signal.zyppy.com

 

Conference & Event Speaking Knows you offer it6/10 Recommends you0/12 Recommended insteadAleyda Solis, Rand Fishkin, Neil Patel, Lily Ray

Who AI recommended instead (times named)

  1. Aleyda Solis · 9
  2. Rand Fishkin · 8
  3. Neil Patel · 8
  4. Lily Ray · 7
  5. Dan Taylor · 6
  6. Victoria Olsina · 6

Sources AI cited for these answers

  1. searchenginejournal.com · 36
  2. marketing-interactive.com · 18
  3. brightonseo.com · 12
  4. seooptimizers.com · 6
  5. dantaylor.online · 6
  6. victoriaolsina.com · 6

Zyppy's own pages were cited 0 times. Service page: zyppy.com/seo-services/speaking

 

Marketing Company Evaluation & Reputation Scoring Knows you offer it6/10 Recommends you0/12 Recommended insteadHubSpot, WebFX, Clutch, VaynerMedia

Who AI recommended instead (times named)

  1. HubSpot · 2
  2. WebFX · 2
  3. Clutch · 2
  4. VaynerMedia · 1
  5. Brainlabs · 1
  6. Wpromote · 1

Sources AI cited for these answers

  1. nogood.io · 11
  2. webfx.com · 10
  3. nationalmarketingawards.com · 7
  4. stackmatix.com · 6
  5. prosemedia.com · 5
  6. zioadvertising.com · 5

Zyppy's own pages were cited 0 times. Service page: zyppy.com/how-we-evaluate-companies

 

Samples are small: 12–15 provider questions per service. Treat a single service's rate as a signal, not a verdict. The pattern across all 10 services is the stronger finding.

Does the website make the facts easy to find?

Each approved fact was looked up across all 50 pages read, footer included, and checked against the page you'd expect it on. "Hard to find" means it's stated, but not where a reader or AI would look first.

Clear

Company identity, history & founders

AI describes who you are from your About page first.

zyppy.com/about

Clear

Products & services

Each service needs a page that clearly says you offer it.

zyppy.com/seo-services/seo-expert-witness

Hard to find

Pricing, packages & features

Wrong prices in AI answers usually trace to unclear or third-party pricing.

Clear

Contact information

AI needs one clear place for phone, email and how to reach you.

zyppy.com/contact

Clear

Service areas & locations

Where you operate and whom you serve.

zyppy.com/about

Clear

Credentials & experience

Qualifications AI can quote when comparing providers.

zyppy.com/about

Hard to find

Reviews & testimonials

Ratings and review counts AI repeats in comparisons.

Hard to find

Policies & guarantees

Guarantees and policies that differentiate you.

The action plan

The app did the analysis: it read Zyppy's pages, the approved facts, every AI answer above and 5 of the outside pages AI cited most. Each action says what to change, where, and why. Suggested copy uses only Zyppy's approved facts and its own wording. Highlighted placeholders are details only the company can supply. No change guarantees that AI will recommend anyone.

1 ready to implement7 recommended experiments
1

Add Cyrus Shepard's credentials to SEO & AI Consulting section

Recommended experimentHigh priorityModerate effort
What to change
Expand the 'Professional SEO AI Consulting Services' section on zyppy.com/seo-services to include Cyrus Shepard's specific credentials (consultant since 2009, leadership roles at Moz, Google Quality Rater status, evidence-based approach, and enterprise/AI search focus) directly in the opening copy, so AI systems reading the page encounter the same authority signals that competing consultants surface on their dedicated pages.
Where
Professional SEO AI Consulting Services (opening paragraph) on zyppy.com/seo-services
Why it matters
Competing consultants (Lily Ray, Aleyda Solís, Eric Schwartzman) are being picked partly because their pages explicitly state enterprise + AI search positioning and named credentials; Zyppy's page omits most of these signals, reducing its chance of being surfaced.
Suggested copy
Cyrus Shepard is an award-winning SEO consultant with sixteen years of experience working on real sites across industries. A professional SEO consultant since 2009, Cyrus held leadership roles at Moz and is a Google Quality Rater. His approach is evidence-based: every recommendation is documented and backed by data, drawing on dozens of SEO experiments run each year. Zyppy works with B2B SaaS companies, technology companies, mid-market and enterprise brands, and teams investing in SEO, AEO, and AI search visibility — from Series B startups to Fortune 500 companies.
How to check
In 4–6 weeks, use Recheck this issue on the 'SEO and AI search consultant for enterprise brands' question; improvement means zyppy.com/seo-services/ is cited at least once or Zyppy appears in at least 2 of 12 provider answers.
The evidence behind this

What AI did

Zyppy was named 0 of 12 provider tests (small sample) for 'SEO and AI search consultant for enterprise brands'; all 12 tests named other providers. Perplexity consistently cited competitors' pages; zyppy.com/seo-services was cited 0 times. Conductor's AEO expert list (cited 6 times) does not include Cyrus Shepard.

What the app found

  • The page's opening section contains only 'Finding professional SEO consultants shouldn't be difficult…' — no named consultant, no credentials, no AI search positioning in the intro.
  • Approved facts for Cyrus's experience (consultant since 2009, Moz leadership, Google Quality Rater, evidence-based approach) are all marked already_on_target_page=false.
  • Perplexity cited ericschwartzman.com/geo-consultant and algorythmic.co (Lily Ray) 6 times each; both pages lead with the consultant's name, credentials, and explicit enterprise + AI search framing.
  • The Conductor AEO expert list (cited 6 times) lists Aleyda Solís and Lily Ray but not Cyrus Shepard, indicating a corroboration gap on third-party authority lists.

Five ways this could improve, and what the evidence says about each

Service positioningWeak

Opening section names no consultant, states no credentials, and does not use 'AI search' or 'AEO' in the intro paragraph.

Proof & credibilityGap

Credentials (Moz leadership, Google Quality Rater, 16 years) exist on other pages but are absent from the target page.

This action addresses it

Third-party corroborationGap

Conductor AEO expert list cited 6 times does not include Cyrus Shepard; zyppy.com cited 0 times in 12 tests.

Buyer relevanceWeak

Page mentions enterprise SEO but does not explicitly frame AI search visibility consulting in the intro where AI reads first.

Prompt suitabilityStrong

Query asks for a consultant; Zyppy is a consultant — the prompt is well-matched; the gap is content, not prompt fit.

Outside pages the app read for this action

Where each line of the copy comes from

  • “award-winning SEO consultant, sixteen years of experience” ← Cyrus Shepard experience: Award-winning SEO; professional SEO consultant since 2009; sixteen years of SEO and...
  • “professional SEO consultant since 2009” ← Cyrus Shepard experience: Award-winning SEO; professional SEO consultant since 2009; sixteen years of SEO and...
  • “held leadership roles at Moz” ← Industry authority: Speaks at MozCon, SearchLove, Marketing Festival, and dozens of other events; held leadership...
  • “is a Google Quality Rater” ← Google Quality Rater: Cyrus Shepard states he is a Google Quality Rater
  • “evidence-based; every recommendation documented and backed by data” ← Evidence-based approach: Known for data-driven experiments and staying current with Google's algorithm; documents...
  • “dozens of SEO experiments run each year” ← SEO research blog and experiments: Publishes SEO research, tips, experiments, case studies, and best practices; runs...
  • “B2B SaaS, technology companies, mid-market and enterprise brands, Series B startups to Fortune 500” ← Ideal consulting clients: B2B SaaS, technology companies, series B+ startups, mid-market and enterprise brands with...
2

Expand Technical SEO & Site Audits section with deliverables and credentials

Recommended experimentHigh priorityModerate effort
What to change
Rewrite the 'Technical SEO' and 'Site Audits' sections on zyppy.com/seo-services to name specific deliverable types (e.g. crawl diagnostics, JavaScript SEO, log-file analysis, developer-ready fix roadmap) and add Cyrus Shepard's credentials (consultant since 2009, evidence-based approach, enterprise focus) so the section matches the specificity of competitor pages AI is citing for this query.
Where
Technical SEO and Site Audits sections on zyppy.com/seo-services
Why it matters
AI is citing dedicated technical-audit pages from Veza Digital, Milestone, and Technical SEO Consulting that list specific deliverables and methodologies; Zyppy's two-sentence descriptions give AI systems little to quote or cite.

Needed from Zyppy: 3–4 specific deliverables included in a Zyppy technical SEO audit (e.g. crawl diagnostics, JavaScript SEO, log-file analysis, developer-ready roadmap) to replace the bracketed placeholders.

How to check
In 4–6 weeks, use Recheck this issue on the 'technical SEO audit service' question; improvement means zyppy.com/seo-services/ is cited at least once or Zyppy appears in at least 2 of 15 provider answers.
The evidence behind this

What AI did

Zyppy was named 0 of 15 provider tests (small sample) for 'technical SEO audit service' and 'What is the best technical SEO agency?'; all 15 tests named other providers. zyppy.com/seo-services was cited 0 times. Veza Digital's dedicated audit page (cited 6 times) lists Core Web Vitals, semantic HTML, crawl diagnostics, and LLM-readiness as named deliverables.

What the app found

  • Current 'Technical SEO' section is one sentence: 'With audits and troubleshooting, we can address potential issues, improve site health, and enhance your online visibility.' — no named deliverables.
  • Current 'Site Audits' section is one sentence with no deliverable list, no methodology, and no named output.
  • Veza Digital's page (cited 6 times) names Core Web Vitals, semantic HTML & schema, crawl & index diagnostics, and a 'Comprehensive Technical Audit Report' as deliverables — giving AI specific phrases to cite.
  • Approved facts for Cyrus's experience and evidence-based approach are marked already_on_target_page=false, meaning the page lacks the authority signals that would differentiate a consultant from a tool.

Five ways this could improve, and what the evidence says about each

Service positioningWeak

Two-sentence Technical SEO and Site Audits sections name no deliverables, no methodology, and no differentiator.

This action addresses it

Proof & credibilityGap

Cyrus's 16-year experience and evidence-based approach are absent from this page; credentials that would distinguish a consultant from a tool are missing.

Third-party corroborationGap

Searchbloom's 'Best SEO Consultants' list ranks Cyrus #3 but does not specifically cite his technical audit work; no third-party page cited for this query mentions Zyppy.

Buyer relevanceWeak

Queries ask for an audit service with deliverables; page gives no deliverable detail, reducing relevance match.

Prompt suitabilityStrong

Queries seek a consultant/service; Zyppy offers exactly that — prompt fit is good, content depth is the gap.

Outside pages the app read for this action

3

Rewrite Content Strategy section with specific deliverables and Cyrus's credentials

Recommended experimentHigh priorityModerate effort
What to change
Rewrite the 'Content Strategy' section on zyppy.com/seo-services to name specific deliverable types (e.g. keyword research, content audits, editorial planning, AI-optimized content frameworks) and add Cyrus Shepard's sixteen years of content work and evidence-based methodology, matching the specificity of competitor pages AI is citing for this query.
Where
Content Strategy on zyppy.com/seo-services
Why it matters
Freelance consultants like Tyler Tafelsky are being cited because their pages explicitly name deliverables, methodology, and years of experience; Zyppy's two-sentence description gives AI nothing specific to quote.
Suggested copy
Content Strategy — Engaging, relevant content that solves real user needs helps grow your audience. Cyrus Shepard brings sixteen years of SEO and content work on real sites, with an evidence-based approach: every content recommendation is grounded in keyword research, search trends, and data. Work includes [list 3–4 deliverables, e.g. content audit, keyword research and mapping, editorial calendar, AI-optimized content frameworks]. The goal is a content and keyword strategy that drives traffic, matches your brand voice, and builds long-term authority — for B2B SaaS companies, technology brands, and mid-market teams investing in AI search visibility.

Needed from Zyppy: 3–4 specific deliverables included in Zyppy's content strategy engagements (e.g. content audit, keyword mapping, editorial calendar, AI content frameworks) to replace the bracketed placeholders.

How to check
In 4–6 weeks, use Recheck this issue on the 'SEO content strategy consultant' question; improvement means zyppy.com/seo-services/ is cited at least once or Zyppy appears in at least 2 of 13 provider answers.
The evidence behind this

What AI did

Zyppy was named 0 of 13 provider tests (small sample) for 'SEO content strategy consultant'; all 13 tests named other providers. zyppy.com/seo-services was cited 0 times. Tyler Tafelsky's page (cited 6 times) leads with '17+ years in SEO' and named services including keyword research, AI-optimized content, and PPC integration.

What the app found

  • Current 'Content Strategy' section is two sentences with no named deliverables: 'We focus on developing a content and keyword strategy that not only drives traffic but also helps your audience and matches your brand voice.'
  • Tyler Tafelsky's page (cited 6 times) explicitly states '17+ years in SEO,' names copywriting, PPC, and AI-focused content strategy as distinct services, and links to a field guide — giving AI specific phrases to cite.
  • Approved fact confirms Cyrus has 'sixteen years of SEO and content work on real sites' — a directly comparable credential not present on the target page.
  • Approved fact confirms evidence-based approach with documented recommendations — a differentiator absent from the Content Strategy section.

Five ways this could improve, and what the evidence says about each

Service positioningWeak

Two-sentence section names no deliverables, no methodology, and no differentiator beyond 'brand voice.'

This action addresses it

Proof & credibilityGap

Cyrus's 16 years of content work and evidence-based approach are absent from this section despite being approved facts.

Third-party corroborationGap

Searchbloom's consultant list ranks Cyrus #3 but does not specifically cite content strategy; no third-party page cited for this query mentions Zyppy.

Buyer relevanceWeak

Query asks for a content strategy consultant with named services; page gives no deliverable detail.

Prompt suitabilityStrong

Query seeks a consultant; Zyppy is a consultant — prompt fit is good, content specificity is the gap.

Outside pages the app read for this action

Where each line of the copy comes from

  • “sixteen years of SEO and content work on real sites” ← Cyrus Shepard experience: Award-winning SEO; professional SEO consultant since 2009; sixteen years of SEO and...
  • “evidence-based; every recommendation grounded in data” ← Evidence-based approach: Known for data-driven experiments and staying current with Google's algorithm; documents...
  • “B2B SaaS companies, technology brands, mid-market teams investing in AI search visibility” ← Ideal consulting clients: B2B SaaS, technology companies, series B+ startups, mid-market and enterprise brands with...
4

Expand Ecommerce SEO section with specific deliverables and client focus

Recommended experimentHigh priorityModerate effort
What to change
Rewrite the 'Ecommerce SEO' section on zyppy.com/seo-services to name specific deliverable types (e.g. product feed optimization, Merchant Center setup, ChatGPT/AI shopping visibility, category page SEO) and add Cyrus Shepard's credentials and the evidence-based approach, so the section gives AI systems specific phrases to cite rather than a generic two-sentence description.
Where
Ecommerce SEO on zyppy.com/seo-services
Why it matters
AI is consistently recommending agencies and individual consultants with dedicated, deliverable-rich ecommerce SEO pages; Zyppy's current two-sentence section gives AI nothing specific to quote or cite.
Suggested copy
Ecommerce SEO — Ecommerce is one of the strongest sectors in search, and product visibility is evolving fast. We work on product visibility across Google Search, Google Merchant Center, and now ChatGPT and AI shopping surfaces. Cyrus Shepard has been working on ecommerce SEO since 2009, with an evidence-based approach: every recommendation is documented and backed by data. Work includes [list 3–4 deliverables, e.g. product feed optimization, category page SEO, Merchant Center setup and troubleshooting, AI shopping visibility strategy]. New technologies beyond traditional product feeds are opening new opportunities, and we are excited to be at the forefront with many of our clients.

Needed from Zyppy: 3–4 specific deliverables included in Zyppy's ecommerce SEO engagements (e.g. product feed optimization, Merchant Center troubleshooting, category page SEO, AI shopping visibility) to replace the bracketed placeholders.

How to check
In 4–6 weeks, use Recheck this issue on the 'ecommerce SEO consultant' question; improvement means zyppy.com/seo-services/ is cited at least once or Zyppy appears in at least 2 of 12 provider answers.
The evidence behind this

What AI did

Zyppy was named 0 of 12 provider tests (small sample) for 'ecommerce SEO consultant'; all 12 tests named other providers including WebFX, Monty Mathur, and OuterBox. zyppy.com/seo-services was cited 0 times.

What the app found

  • Current 'Ecommerce SEO' section is two sentences and names Google search, Merchant Center, and ChatGPT as channels — a useful differentiator that is not expanded into named deliverables.
  • Approved fact confirms Cyrus has been a professional SEO consultant since 2009 with sixteen years of experience — credentials absent from this section.
  • Approved fact confirms evidence-based approach with documented recommendations — a differentiator absent from the Ecommerce SEO section.
  • Competitors named by AI (WebFX, OuterBox) have dedicated ecommerce SEO pages with named deliverables and platform-specific expertise.

Where each line of the copy comes from

  • “product visibility across Google Search, Merchant Center, and ChatGPT” ← Ecommerce is one of the strongest sectors in search, and we love working on product visibility across Google search,...
  • “working on ecommerce SEO since 2009” ← Cyrus Shepard experience: Award-winning SEO; professional SEO consultant since 2009; sixteen years of SEO and...
  • “evidence-based; every recommendation documented and backed by data” ← Evidence-based approach: Known for data-driven experiments and staying current with Google's algorithm; documents...
  • “new technologies beyond traditional product feeds opening new opportunities” ← New technologies beyond traditional product feeds are emerging, opening new opportunities, and we are excited to be...
5

Add Zyppy List's vetting methodology and differentiators to /companies/ intro

Recommended experimentHigh priorityModerate effort
What to change
Add a short paragraph to the opening section of zyppy.com/companies that explicitly states the vetting methodology (industry reputation, client reviews, pricing, deliverables; low tolerance for fake reviews), the free verification model, the peer endorsement system, and the budget filter range — the specific differentiators that set Zyppy List apart from Clutch, Credo, and Breef.
Where
Find Proven Marketing Companies, Agencies, & Consultants (opening paragraph) on zyppy.com/companies
Why it matters
Clutch and Credo dominate AI answers for 'find vetted marketing agency'; Zyppy List's key differentiators (free verification, peer endorsements, no pay-to-rank, reputation-based scoring) are not stated in the opening section AI reads first.
Suggested copy
At Zyppy List, we evaluate and rank marketing companies based on real-world reputations. Unlike other marketing directories, companies cannot pay us to rank higher — rankings are based on industry reputation, client reviews, pricing, and deliverables, with a low tolerance for fake or manipulated reviews. Every company is verified 100% free, and only verified members can endorse other companies. Filter by monthly budget — from under $1,000 to $50,000+ — to find the right fit. We're proud of the people and companies that make up our list, and we know they can tackle almost any marketing challenge.
How to check
In 4–6 weeks, use Recheck this issue on the 'find vetted marketing agency or consultant' question; improvement means Zyppy List appears in at least 4 of 13 provider answers (up from 3).
The evidence behind this

What AI did

Zyppy List was named 3 of 13 provider tests (small sample) — the best result across all directory tests — but Clutch was named 11 of 13. The page's opening paragraph states 'companies cannot pay us to rank higher' but does not explain the vetting methodology, endorsement system, or budget filters.

What the app found

  • Current opening states 'we evaluate and rank marketing companies based on real-world reputations' and 'companies cannot pay us to rank higher' — but does not name the vetting criteria (reputation, client reviews, pricing, deliverables).
  • Approved fact confirms free verification and peer endorsement system — neither is mentioned in the opening section.
  • Approved fact confirms directory vetting methodology includes low tolerance for fake or manipulated reviews — a trust signal absent from the intro.
  • Approved fact confirms budget filters from Under $1,000 to $50,000+ — a practical differentiator not surfaced in the opening copy.

Where each line of the copy comes from

  • “evaluate and rank based on real-world reputations; cannot pay to rank higher” ← Find Proven Marketing Companies, Agencies, & Consultants At Zyppy List, we evaluate and rank marketing companies...
  • “rankings based on industry reputation, client reviews, pricing, and deliverables; low tolerance for fake reviews” ← Directory vetting methodology: Companies vetted via industry reputation, client reviews, pricing, and deliverables;...
  • “every company verified 100% free; only verified members can endorse” ← Free verification and peer endorsements: Every company verified 100% free; only verified members can endorse other companies
  • “filter by monthly budget from under $1,000 to $50,000+” ← Listed company budget filters: Directory allows filtering by monthly budget: Any, Under $1,000, $1,000–$5,000,...
6

Add specific case types and qualifications to SEO Expert Witness page

Recommended experimentHigh priorityModerate effort
What to change
Expand the opening section of zyppy.com/seo-services/seo-expert-witness to name specific case types handled (e.g. trademark/brand disputes, penalty and algorithm cases, traffic loss litigation, digital marketing malpractice), list Cyrus's qualifications (consultant since 2009, Moz leadership, Google Quality Rater, 10M+ visitor publication), and add a sentence on the types of legal engagements accepted (depositions, expert reports, historical forensic analysis) — matching the specificity of competitor expert witness pages.
Where
Cyrus Shepard: SEO Expert Witness Services (opening paragraph) on zyppy.com/seo-services/seo-expert-witness
Why it matters
Bill Hartzer and Jessie Stricchiola are being cited ahead of Zyppy partly because their expert witness pages likely name specific case types and qualifications; adding this detail gives AI more specific phrases to match against litigation-related queries.
Suggested copy
Cyrus Shepard is an award-winning SEO consultant and professional SEO expert witness available to law firms engaged in litigation concerning SEO and online marketing practices. With sixteen years of experience as a professional SEO consultant since 2009, including leadership roles at Moz and status as a Google Quality Rater, Cyrus brings deep, documented expertise to legal cases. Services include expert witness reports, depositions, and historical forensic SEO analysis. Case types include [list 2–4 case types you have handled, e.g. trademark and brand disputes, algorithm penalty cases, traffic loss litigation, digital marketing malpractice]. Inquiries from law firms are welcome.

Needed from Zyppy: 2–4 specific case types Cyrus has handled as an expert witness (e.g. trademark disputes, penalty cases, traffic loss litigation) to replace the bracketed placeholders.

How to check
In 4–6 weeks, use Recheck this issue on the 'SEO expert witness for litigation' question; improvement means Zyppy appears in at least 4 of 12 provider answers (up from 3).
The evidence behind this

What AI did

Zyppy was named 3 of 12 provider tests (small sample) for 'SEO expert witness for litigation' — the page is already cited 6 times, which is a positive signal. Bill Hartzer was named 6 of 12. The page already mentions depositions, expert witness reports, and historical forensic analysis, but the opening paragraph is brief.

What the app found

  • Current opening paragraph mentions 'expert insights on SEO strategies, and forensic SEO analysis and insights, including historical analysis' — but names no specific case types.
  • Approved fact confirms Cyrus is a Google Quality Rater — a credential directly relevant to cases involving Google's quality evaluation — not mentioned on this page.
  • Approved fact confirms Cyrus held leadership roles at Moz and has been a professional SEO consultant since 2009 — authority credentials relevant to legal qualification.
  • The page already states the Beginner's Guide to SEO received over 10 million visitors (already_on_target_page=true) — a publication-reach credential that supports authority.

Where each line of the copy comes from

  • “award-winning SEO consultant” ← Cyrus Shepard experience: Award-winning SEO; professional SEO consultant since 2009; sixteen years of SEO and...
  • “sixteen years of experience, professional SEO consultant since 2009” ← Cyrus Shepard experience: Award-winning SEO; professional SEO consultant since 2009; sixteen years of SEO and...
  • “leadership roles at Moz” ← Industry authority: Speaks at MozCon, SearchLove, Marketing Festival, and dozens of other events; held leadership...
  • “Google Quality Rater” ← Google Quality Rater: Cyrus Shepard states he is a Google Quality Rater
  • “expert witness reports, depositions, and historical forensic SEO analysis” ← I have experience working as an SEO Expert Witness in Search Engine Optimization and Digital Marketing, including...
7

Add named speaking topics and event list to Speaking page intro

Recommended experimentHigh priorityModerate effort
What to change
Rewrite the opening section of zyppy.com/seo-services/speaking to name Cyrus Shepard's specific speaking topics (e.g. SEO, AI search visibility, AEO, content strategy), explicitly list 3–4 past events with dates already on the page, and add his credentials (Moz leadership, consultant since 2009) so AI systems reading the page encounter the same authority signals that competing speakers surface in their bios.
Where
Book Cyrus Shepard – SEO and Marketing Speaker (opening / Biography section) on zyppy.com/seo-services/speaking
Why it matters
Aleyda Solís, Rand Fishkin, and Lily Ray dominate AI answers for 'SEO keynote speaker'; their speaker pages lead with named topics, event history, and credentials — signals the Zyppy speaking page likely lacks in its opening copy.
Suggested copy
Cyrus Shepard is an award-winning SEO consultant and speaker available for marketing conferences and events worldwide. With sixteen years of experience as a professional SEO consultant since 2009, including leadership roles at Moz, Cyrus speaks on topics including [list 2–4 topics, e.g. SEO strategy, AI search visibility, AEO, content strategy]. Past events include MozCon, SearchLove, Marketing Festival, Ahrefs Evolve, and dozens of others. Cyrus travels to two to three events per year. In-person events require reimbursement for flight and hotel; honorariums are appreciated but not always required. To inquire about availability, use the contact form below.

Needed from Zyppy: 2–4 specific speaking topics Cyrus covers (e.g. SEO strategy, AI search visibility, AEO, content strategy) to replace the bracketed placeholders.

How to check
In 4–6 weeks, use Recheck this issue on the 'SEO keynote speaker for marketing conference' question; improvement means zyppy.com/seo-services/speaking/ is cited at least once or Zyppy appears in at least 2 of 12 provider answers.
The evidence behind this

What AI did

Zyppy was named 0 of 12 provider tests (small sample) for 'SEO keynote speaker for marketing conference'; all 12 tests named other speakers. zyppy.com/seo-services/speaking was cited 0 times. Cyrus is listed in direct knowledge answers 6 of 10 times, suggesting AI knows of him but does not surface the speaking page.

What the app found

  • The page lists past events (MozCon, Ahrefs Evolve, Marketing Festival, Sydney SEO Conference, etc.) in the 'Speaking Experience & Events' section — but the opening/bio section likely does not lead with named topics.
  • Approved fact confirms Cyrus speaks at MozCon, SearchLove, Marketing Festival, and dozens of other events — a credential that should appear in the opening paragraph.
  • Approved fact confirms Cyrus travels to 2–3 events per year and is available for booking — availability and logistics that should be stated early.
  • Approved fact confirms speaking engagement fees policy (flight/hotel reimbursement; honorariums appreciated) — a practical detail that helps event organizers qualify the booking.

Where each line of the copy comes from

  • “award-winning SEO consultant” ← Cyrus Shepard experience: Award-winning SEO; professional SEO consultant since 2009; sixteen years of SEO and...
  • “sixteen years of experience, professional SEO consultant since 2009” ← Cyrus Shepard experience: Award-winning SEO; professional SEO consultant since 2009; sixteen years of SEO and...
  • “leadership roles at Moz” ← Industry authority: Speaks at MozCon, SearchLove, Marketing Festival, and dozens of other events; held leadership...
  • “past events include MozCon, SearchLove, Marketing Festival, Ahrefs Evolve” ← Industry authority: Speaks at MozCon, SearchLove, Marketing Festival, and dozens of other events; held leadership...
  • “travels to two to three events per year” ← Conference and event speaking: Cyrus Shepard available for booking at marketing conferences and events; travels to...
  • “flight and hotel reimbursement required; honorariums appreciated but not always required” ← Speaking engagement fees: In-person events require reimbursement for flight and hotel; additional honorariums are...
  • “contact form for inquiries” ← Contact form: Contact/inquiry form available on the website for SEO consulting, speaking, and Zyppy Signal inquiries
8

Correct Sheridan, WY address in Terms page and Zyppy List profile

Ready to implementHigh priorityModerate effort
What to change
In the Terms and Conditions page contact clause, replace 'FAZILLION LLC 30 N Gould St, Sheridan, WY 82801, USA' with the Lake Oswego headquarters address (5200 SW Meadows Road, Suite 150, Lake Oswego, OR 97035) or label the Sheridan address explicitly as 'registered agent address' if it is legally required to remain. Separately, update the Zyppy List company profile at zyppy.com/companies/zyppy to change the city from 'Astoria' to 'Lake Oswego, OR.'
Where
Contact clause (FAZILLION LLC address block) on zyppy.com/terms-and-conditions
Why it matters
AI is telling users Zyppy is located in Sheridan, WY and Astoria, OR — both wrong — because it is reading the Terms page and the Zyppy List profile; correcting these two sources removes the contradiction that is causing the wrong city to be cited.
Suggested copy
For the Terms page contact clause: 'Zyppy / 5200 SW Meadows Road, Suite 150 / Lake Oswego, OR 97035 / United States / Phone: (800) 387-3108 / [email protected]' — or, if the Sheridan address is a legally required registered agent address, add the label: 'Registered Agent Address: FAZILLION LLC, 30 N Gould St, Sheridan, WY 82801' and add a separate line: 'Headquarters / Principal Place of Business: 5200 SW Meadows Road, Suite 150, Lake Oswego, OR 97035.'

Needed from Zyppy: Confirm with your attorney whether the Sheridan, WY address (FAZILLION LLC) must remain in the Terms contact clause as a registered agent address or can be fully replaced.

How to check
In 2–4 weeks, use Recheck this issue on the address/location questions; success means AI gives Lake Oswego, OR in all location answers and no longer cites Sheridan, WY or Astoria.
The evidence behind this

What AI did

AI gave the Sheridan, WY address in 3 answers and the Astoria, OR location in 3 answers (small sample, dates 2026-10-18 to 2026-10-19). The wrong values were found on zyppy.com/terms-and-conditions (Sheridan, WY) and zyppy.com/companies/zyppy (Astoria). The correct Lake Oswego address already appears on zyppy.com/contact and zyppy.com/privacy/.

What the app found

  • zyppy.com/terms-and-conditions contains 'FAZILLION LLC 30 N Gould St, Sheridan, WY 82801, USA' in the contact clause — the exact value AI cited.
  • zyppy.com/companies/zyppy lists 'Astoria, Oregon, United States' as the location — the exact value AI cited in 3 answers.
  • zyppy.com/contact and zyppy.com/privacy both correctly show '5200 SW Meadows Road, Suite 150, Lake Oswego, OR 97035' — confirming the approved address.
  • A third-party listing at suedl.com scraped the Sheridan, WY address and was cited by AI, amplifying the error beyond Zyppy's own pages.

Where each line of the copy comes from

  • “Lake Oswego headquarters address” ← Headquarters: 5200 SW Meadows Road, Suite 150, Lake Oswego, OR 97035
  • “email [email protected]” ← Email address: [email protected]

How this was measured

Everything above comes from one saved analysis (#C3398907). Nothing on this page is generated when you load it.

AI answers from Ahrefs Brand Radar

Real answers from AI assistants to real search prompts, collected by Ahrefs Brand Radar. No new prompts were bought or triggered for this report.

ChatGPT302Google AI Overviews109Google AI Mode71Gemini64Perplexity46Copilot35Grok1Total628

June 26, 2025 to October 19, 2026

Standardized tests

Brand Radar has few "who should I hire" prompts for niche services, so the same unbranded provider question and direct "Does Zyppy offer …?" question were asked several times per model, through APIs with live web search. They may differ slightly from the consumer apps.

Perplexity (API)102OpenAI GPT-5.4 mini (API)102Cost of all tests$0.61

Ground truth

50 pages of zyppy.com were read live. Facts were extracted with a word-for-word quote check against the page, then approved by the company. 28 approved facts are the only truth used.

  • An AI not mentioning something is missing data, never an error.
  • Figures that can both be true ("190+" vs "over 200") aren't errors.
  • Claims about a different company with the same name are excluded.
  • Ratings need 5+ observations; under 10 is labelled provisional.

The score

  • Factual accuracy (35%). Importance-weighted share of checkable claims that are accurate (accurate = 1, incomplete = ½, outdated = ¼, incorrect = 0). Claims with no approved fact to compare against, older claims about prices or counts that can't be verified for their date, and claims you flagged for review are excluded, not penalised. Errors seen only in answers older than 30 days count half.
  • Service recognition (25%). For each service: share of direct questions ("What services does X offer?", "Does X offer Y?") whose answer says you offer it (75%+ earns full credit; an answer saying you don't offer it scores 0). Importance-weighted. Services asked about fewer than 3 times are left out. General descriptions aren't used.
  • Recommendation strength (25%). For each service with 5+ unbranded provider-selection prompts: share that recommend the brand (≥50% = full credit), importance-weighted. Services with fewer prompts are left out, not scored zero.
  • Source readiness (15%). Half information areas (identity, services, pricing, contact, locations, credentials, reviews, policies): stated clearly on the page people and AI look for it = full credit; gaps or only on other pages = 60%; conflicting = 30%; missing = 0. Half services: a dedicated page that names it (50%), its price on that page (25%), linked from the homepage, menu included (25%). The homepage is one page among many.
AI answers

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